JackBe Developer Community Ignites Customer Engagement, Reduces Costs and Delivers Measurable ROI with Drupal Social Web technology has transformed marketers ability to run lower cost, targeted marketing campaigns with measurable return on investment. The result is a new category of marketing ? social marketing. Social marketing is conversational - focused on facilitating interactions that are more directly connected to the process of relationship building with customers. And social marketing is in all cases propelled by social publishing technologies that turn spectators into member and contributors, and transform websites into community platforms for engagement with customers and future prospects.Enterprise software vendor, JackBe, offers an example of this new strategy in action. JackBe's new developer community is a place where software developers can converse with each other, ask questions, share code samples, research mashup solutions and educate themselves and their peers on how best to build and deploy mashup applications. Learn why JackBe chose to implement a community with Acquia Drupal and the Acquia Network vs. traditional proprietary software or software-as-a-service (Saas) alternatives.
